Determining Property Market Value

Market value is determined by supply and demand

Wondering what the market value of your property is, but have no idea how to determine that? That’s our job! We work with clients regularly to decide on a fair asking price for their home. We do this in several ways, one being a comparative market analysis, which is a reliable indicator of what today’s buyers are willing to pay for a home just like yours. Several factors are considered when pricing properties, including:

• Community amenities
• Buyer supply
• Financing options

Benefits of accurate pricing

• Your property sells faster because it’s exposed to more qualified buyers
• Your home doesn’t lose its “marketability”
• The closer to market value the more realistic the offers
• A well-priced property can generate competing offers

Personal factors that lead to overpricing by sellers

• Extensive renovations/hidden costs
• Desire to purchase in a higher-priced area
• Original cost of home was too high
• Lack of real market information
• Building in “bargaining room”.
• Perceived emotional value

Consequences of pricing over market value

Many sellers believe that if they price their home high initially, they can lower it later. Often, though, when a home is overpriced, there is little buyer interest. Even if the price eventually comes down to market value, the property may have been for sale so long that buyers are wary and more likely to reject it. On occasion, the price may drop below market value because sellers run out of time, and the property then sells for less than it’s really worth.

Overpricing ensures potential buyers looking in a lower price range, where your home should be priced, will never see your listing while those who can afford your asking price will soon recognize that they can get a better value elsewhere.

Take advantage of a free market value analysis with one of our agents today. With all of our experience and expertise, you can rest assured knowing your home will sell for the best possible price, in the least amount of time.