Target market and message:
- Calgary, Alberta residents
- Recreational properties, second homes
- 25-40% local population during peak seasons
- Selling the lifestyle: watersports, skiing, artisanal communities
- Refer to the RLP brand guide
- Bios are in the first person
- Photos prefixed “banner-” are 2000px wide and suitable for the banner images but also for using in pages and posts.