Target market and message:

  • Calgary, Alberta residents
  • Recreational properties, second homes
  • 25-40% local population during peak seasons
  • Selling the lifestyle: watersports, skiing, artisanal communities

Style guide

  • Refer to the RLP brand guide
  • Bios are in the first person

Training

  • Photos prefixed “banner-” are 2000px wide and suitable for the banner images but also for using in pages and posts.